Adidas has unveiled a new silhouette in the Hyperboost franchise called 'Hyperboost Run' and new colorways.
Hyperboost is a franchise designed for people who find balance in their lives through running and grow to become better versions of themselves. It proposes a lifestyle that adds energy to daily routines, going beyond simple running performance.
The newly unveiled 'Hyperboost Run' is an all-round trainer for daily running, developed to match the lifestyles of modern runners who move between running and everyday activities. The 'Hyperboost Pro' foam, which concentrates Adidas's cutting-edge technology, provides excellent cushioning and energy return, while a 38mm stack height adds stable support. A soft Primeknit upper material has been applied to ensure breathability and flexibility.
Additionally, by combining the Lightstrike Ion outsole with a full forefoot Continental rubber, unnecessary weight has been reduced while achieving excellent traction. The anatomically structured 3D-printed heel and expanded platform deliver flexible fit for various foot shapes and movements. The future-oriented silhouette and design reflecting lifestyle sensibilities are also key features.
The existing flagship super trainer 'Hyperboost Edge' has also expanded its choices with new color lineups. Since its launch in March, it has been recognized for its performance by long-distance and high-intensity runners.
Simultaneously, the lifestyle sneaker 'Hyperboost Euphoria,' which blurs the boundaries between sports and everyday wear, will be launched. The model combines the sporty sensibility of running shoes with exceptional breathability, offering distinctive stability through innovative cushioning, a lightweight carved-out midsole, a wide stance platform, and an extended heel structure.
The Hyperboost Euphoria comes in two versions: the 'Hyperboost EPHR' which completes a bold street look with a daring TPU net structure, and the 'Hyperboost EPHR LT' which adds a lighter mood with a semi-transparent mono mesh upper.
To commemorate the new product launch, Adidas will hold a launching event at Collab House Hannam in Hannam-dong, Seoul from July 31 to August 2. Various programs including exhibitions, talk sessions, and technology experience trial zones will be operated.
The new Hyperboost product lineup will be available for purchase from the Adidas official online store and major offline stores starting July 21.
