Derma haircare brand FromLabs has introduced 'Nosebum Mist Dry Shampoo,' a product that simultaneously cares for scalp oil, crown odor, and hair volume.
The new product focused on improving the white cast phenomenon and short-lasting effect, which are existing drawbacks of spray-type products. By applying 5μm micro powder, which is one-third the size of corn starch powder, it reduced the inconvenience of white powder residue. The pump mist method without gas allows highly concentrated dispersion of porous powder to keep the scalp fresh.
According to human application tests, scalp sebum decreased by 56.15% with a single use, with effects lasting for 24 hours. Containing 'Aero Root Lift,' a patented root volume ingredient, it demonstrated an immediate lifting effect that improved front hair root volume by 36.4% right after use*. With the addition of fresh green jasmine fragrance, it also provides crown odor care functionality.
FromLabs, which previously carried its proprietary technology-applied damaged hair line at the premium salon Salon Hats in Cheongdam-dong, plans to expand its category into the hair styling sector with this new product. The company explained that it was designed to address consumer concerns such as white cast and short-lasting effects, allowing for convenient hair styling in everyday life.
FromLabs is running a launch promotion on its official website through August 17 to commemorate the new product launch. Customers who purchase 30,000 won or more, including the new product, during the promotional period will receive a 5,000 won discount.
* Human application test for hair volume at the crown area, root volume at the front hair parting area, scalp sebum (sebaceous), and crown odor of FromLabs Aerie Root Lift Volumizing Dry Shampoo. Testing institution: PNK Skin Clinical Research Center, Test subjects: 21 adult women aged 20-59, Test period: 2026.06.10~2026.06.12
