Following their domination of global charts with their 5th studio album 'ARIRANG', BTS proved their 'world-class' status by continuing a series of unprecedented activities, including a courtesy call on the President of Mexico, a performance at Stanford Stadium in the U.S., and an appearance at the World Cup final halftime show.
# The whole world is swept up in 'Arirang' fever... Dominating global charts including Spotify and the UK Official Charts
The 5th studio album 'Arirang' topped Spotify's 'Weekly Top Album Global' for two consecutive weeks. The title track 'SWIM' has maintained a top 3 position on the 'Daily Top Song Global' for 56 days and achieved the remarkable feat of simultaneously conquering the main Billboard charts, the 'Billboard 200' and the 'Hot 100'. It also demonstrated formidable power in Europe and Oceania, reaching 26th place on the UK Official Album Chart and entering the top 10 in Germany for eight consecutive weeks.
# Mexico's $150 Billion Economic Impact and Entry into Stanford... North American Tour Fever Reaches 'Peak'
BTS, who recently visited Mexico, paid a courtesy call to President Claudia Sheinbaum and received VIP treatment. The Mexico City Chamber of Commerce estimated that this visit generated an economic impact of approximately $175 million (about 155.7 billion KRW). This enthusiasm is carrying over to the United States. Starting on the 17th, BTS will become the first Korean singers to hold concerts at Stanford Stadium in the U.S., and a North American promotional sketch video released on their official YouTube channel 'BANGTANTV' is conveying the local excitement in advance, maximizing anticipation for the performance.
# 'World Class Controversy Ends'... Selected as Co-Headliners for 2026 World Cup Final Halftime Show
The pinnacle of global influence is the World Cup stage. BTS will appear as co-headliners alongside Madonna and Shakira at the halftime show of the 2026 FIFA World Cup final, held in New Jersey, USA, on July 19. Introducing a halftime show for the first time in World Cup final history, this is a massive event watched by over 1.5 billion people worldwide, and BTS's appearance serves as a reaffirmation of their global stature. Buoyed by this news, the stock price of their agency, HYV, is also showing strength.
