The brand XEXYMIX has opened a new store at 'Musinsa Megastore Seongsu,' which has rapidly emerged as a new fashion and beauty landmark in Seongsu-dong.
The Musinsa Megastore Seongsu that opened this time is the largest offline fashion and beauty store in the country, spanning approximately 2,000 pyeong. It is a complex shopping space that combines fashion, sports, and F&B, with approximately 1,000 brands in operation. Recently, about two-thirds of purchasing customers are foreigners, establishing it as an essential destination for trendsetters and inbound tourists.
XEXYMIX plans to actively leverage the strengths of Seongsu-dong, which is sensitive to trend changes and has active inflows of global customers. The store is located in the '무신사 Sports' zone on the fourth floor, where sports and outdoor brands are concentrated. With a running-specialized space and food garden, customers can enjoy shopping, relaxation, and experiences all in one location. The store features its signature line of 'Black Label' leggings as well as the 'RX' line lineup that has been strengthened to align with running trends.
In particular, XEXYMIX, which has recently recruited rising actress Ko Yun-jung as its exclusive brand model and is pursuing comprehensive marketing efforts, expects that the opening of this Seongsu megastore will further expand its touchpoints with domestic fashion consumers as well as overseas customers who have keen interest in K-fashion.
