Fresh donut brand I'm Donut is launching a special collaboration with girl group Kiss of Life's new single album 'SWEAT'.
I'm Donut is unveiling 4 types of collaboration donuts and 3 types of goods that express the concept of Kiss of Life's third single album with the slogan 'Don't let them see you SWEAT', featuring textures of desert sun, sand, heat shimmer, and hot air.
The collaboration donuts consist of 'Sunset Cheese Donut' expressing the sun with yellow cheese and brown cheese, 'Sand Injeolmi Donut' capturing the desert sand texture with injeolmi powder and cookie crumbles, 'Heat Wave Lemon Donut' expressing heat shimmer with lemon chocolate marbling, and 'Sunburn Peanut Butter Donut' representing a scorching desert with white chocolate and peanut butter.
Additionally, 3 types of goods including a beach bag, thermos bottle, and key cap featuring the I'm KIOF? and sun logo will also be released.
Each product captures the essence of heat and intensity - the key of the collaboration - both visually and in taste, on top of I'm Donut's signature light and chewy fresh donut texture. The orange-toned colors and matte finish align with the sensational album mood presented by Kiss of Life.
I'm Donut stated that they wanted to create a new dessert experience alongside Kiss of Life's new song that showcases the energy of a hot summer and bold visuals, hoping that this collaboration allowing fans and customers to enjoy both visuals and taste will remain a special memory.
I'm Donut is a fresh donut specialty brand created by Chef Hirako Ryota, who runs the popular bakery 'Amam Takoyaki' in Fukuoka, Japan. The brand is rapidly growing in the domestic dessert market with its signature light and chewy texture.
The 4 types of Kiss of Life and I'm Donut collaboration donuts and 3 types of goods will be available from August 5th to 30th at I'm Donut's Seongsu and Hongdae locations, Shinsegae Department Store Gangnam branch, and through KREAM.
