Group AHOF is showcasing a special offline space to commemorate the release of their new album.
AHOF will operate a comeback pop-up store at the Dudududu showroom on the 6th floor of The Hyundai Seoul in Yeongdeungpo-gu, Seoul from the 14th through the 28th. This event enhances immersion by implementing 'running,' the core narrative of the new album 'RUN TO YOU,' through various media exhibitions and experiential content.
The space is composed of four stages in line with the narrative of the new album. Visitors can sequentially move from 'the moment of love at first sight' to 'completing the race, a moment of conviction' and directly experience the album's world. At the venue, various purchase benefits are offered, including the mini album and limited merchandise available only at this location.
The new album 'RUN TO YOU' is an album that expresses the heart of going straight toward one person. Immediately after its release, it topped the iTunes top album charts in a total of 22 countries and regions, and the music video for the title track of the same name ranked 7th on YouTube's daily popular music video chart in South Korea, gaining tremendous popularity.
Following music broadcast appearances and global chart dominance, AHOF continues its comeback race with the pop-up store, and expectations are high for the deep emotional connection the group will share with fans through this offline space.
