Fresh donut brand I'm Donut is launching a special collaboration with girl group Kiss of Life's new single album 'SWEAT'.
I'm Donut is presenting four types of collaboration donuts and three types of merchandise that express the concept of Kiss of Life's third single album, which features the slogan 'Don't let them see you SWEAT', capturing the textures of desert sun, sand, heat shimmer, and hot air.
The collaboration donuts consist of 'Sunset Yellow Cheese Donut' expressing the sun with yellow cheese and brown cheese, 'Sand Injeolmi Donut' featuring desert sand texture with injeolmi powder and cookie crumbles, 'Heatwave Lemon Donut' representing heat shimmer with lemon chocolate marbling, and 'Sunburn Peanut Butter Donut' expressing the scorching desert with white chocolate and peanut butter.
Along with these, three types of merchandise including beach bags, thermo bottles, and keycaps featuring the I'm KIOF? logo and sun design will also be launched.
Each product combines the light and chewy texture of I'm Donut's signature fresh donuts with the essence of the collaboration—capturing heat and intensity both visually and in taste. The orange-toned colors and matte textures complement the sensory album mood that Kiss of Life presents.
I'm Donut stated that they aimed to create a new dessert experience alongside Kiss of Life's new song that showcases the hot summer energy and striking visuals, and expressed their hope that this collaboration will leave special memories with fans and customers who can enjoy both the visuals and taste.
I'm Donut is a fresh donut specialty brand created by Chef Ryo Hirako, who operates the popular bakery 'Amam Takoyaki' in Fukuoka, Japan, and is rapidly growing in Korea's dessert market with its signature light and chewy texture.
The four collaboration donuts and three types of merchandise from Kiss of Life and I'm Donut can be found from August 5 to 30 at I'm Donut's Seongsu and Hongdae locations, Shinsegae Department Store Gangnam branch, and through KREAM.
